FASHION NOVA CONQUERED INSTAGRAM BY EMBRACING THE “THIRST TRAP”

Instagram is a performance space. It’s where untold numbers of young women and men, in search of attention, validation, or something else, go to show off their best sides—literally. It’s the natural habitat of the sexily posed, scantily clad portraits dubbed “thirst traps.” For brands, meanwhile, it’s a powerful tool to advertise their wares and attract customers, Continue Reading